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Are you making these MEDIA KIT mistakes as an Influencer?

Updated: Jul 3, 2023

By Sean Mari Sagun, Founder at SM Social • Published May 16, 2022

SM Social Blog: Are you making these media kit mistakes as a content creator?

Influencer marketing offers various possibilities. There are many opportunities you can grab if you’re a thriving influencer. However, success doesn’t happen overnight. Influencer marketing is tricky and the competition is really high. You need to do your own research and create effective strategies to build a following.

As an influencer, it’s imperative for you to have your own media kit. Whether you’re still an aspiring influencer or a practicing one, your media kit serves as your resume. It’s your key to open various doors of partnership opportunities with different brands. In our previous blog, we’ve discussed how you can create your own media kit that stands out. If you want to learn how check out our tips for you.

Now, we also want to help you avoid common mistakes and pitfalls when creating your own media kit. It’s essential to ensure that you’re not creating these media kit mistakes so as to avoid issues and concerns. Your media kit is there to help you build your brand. If you don’t avoid these common mistakes, your media kit might cause more harm than good (which is a big NO).

So before you waste your time and effort, heed our warning regarding the media kit mistakes that you should avoid:

1. Forgetting to add your contact information

Remember that the purpose of your media kit is to showcase your brand to potential clients and partners. Now, your media kit might be able to highlight your growth and reach. It might impress your target audience and brands. However, if you fail to add your contact information, you are definitely wasting tons of opportunities.

In today’s digital world, any form of inconvenience and inefficiency can harm your brand. If your target client or partner notices that you forgot to add your own contact information, it already affects your credibility. Influencer marketing is all about communication and connection. Don’t make it hard for your future clients and partners to connect with you.

2. Not showing off your personality as an Influencer

Influencer marketing is all about building your own personal brand. The competition is high and there are many of you who are aspiring to become influencers. The only way to stand out is to be authentic and show off your personality.

Ensure that your media kit doesn’t look too plain. Find your voice and show it. Your media kit should speak for yourself. Be courageous in making it as human as possible. Your personal brand is your power. Your media kit should definitely reflect it.

3. Including the rate card early on

Now, this might sound like a surprise for you but the reason behind this is if you include your influencer rate card early on, you run the risk of undercharging which has always been an issue. Show off your work first and discuss the budget afterwards. Know the package and the benefits so you don’t undercharge your services. Negotiate accordingly.

Final Thoughts:

We hope that you can avoid these common pitfalls early on to increase your chances of success. Being an influencer has a lot of factors to consider. However, with the right strategies, you’ll surely be on the way to a great path. So check your media kit and assess if you’re committing these mistakes. If you are, then you know what you have to do. Good luck!

If you have any questions on how to get started, don't hesitate to reach out to us at

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