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3 Best Media Kit Practices

By Sean Mari Sagun, Founder at SM Social • Published April 19, 2022

Behind every successful influencer is an award-winning media kit. Influencers thrive through different partnerships. As an influencer, the best way to attract various collaborations is to showcase your work through a media kit.

Your media kit is your resume, allowing you to highlight your brand and your credibility. It can help you assure your future partners, clients, and collaborators that you can give value and create a mutually beneficial relationship with them. Through an outstanding media kit, you have the opportunity to gain better results, boost your connections, and widen your reach.

If you’re wondering how to create your own media kit that stands out, worry not, we’re here for you.

Here are the 3 best media kit practices that you should do to become a successful influencer:

1. Make sure that your media kit is interactive

Create a PDF version of your media kit and ensure that you provide working links. Doing so allows your target clients to visit your socials once they click those links. Remember that as an influencer, your social media profiles speak for you. So make it as easy as possible for your clients to view your social media accounts.

An interactive media kit also showcases your creativity and efficiency. You’ll definitely earn good points from your clients if you know how to create an effective media kit.

2. Your stats must be up to date.

The first thing that your target clients will look for is your stats. Your target clients will have an idea of the kind of reach your posts can get based on your numbers. It’s a must to include all of your social media accounts in your media kit, including the number of your followers. Your social media following, reach, and content constantly change. When target clients check your accounts and they discover that you don’t update your media kit, they will surely question your credibility. Failing to update your stats indicates a lack of professionalism on your part. You don’t want to leave any bad impressions since it can tremendously hurt your name and your brand.

That’s why it’s imperative for you to update the stats provided in your media kit for accuracy. Clients will definitely look at your numbers before deciding to partner up with you so always update your stats.

3. Include a case study or analytics of a post that performed really well.

By doing so, you can show your target clients that you know how to analyze data and to provide good results. Being a successful influencer isn’t just about having many followers. Your engagements are essential too. Knowing how to analyze data will help you improve your reach and boost your audience.

Brands will trust you and your work once they’ve proven that you know how to create effective campaigns that will help them reach their target audience.

Final Thoughts:

With these 3 practices, you are now equipped to maximize the potential of your media kit and become a sought-after influencer! Apply these practices and you can definitely put your best foot forward to win your dream partnerships and collaborations.

If you have any questions on how to get started, don't hesitate to reach out to us at We also have a couple of media kit + rate card templates complete with guides on how to fill it out with your information.

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